Hi, I'm Craig Le Grice.

I'm a strategist, technologist, and product owner. Digitally native, and a travel geek, I specialise in helping companies use tech to grow and transform through product and CX (customer experience) excellence.





I utilise digital technology and data to transform the way companies operate. Working at board level, I've helped companies embrace change, create new processes, and work smarter. 'Technology as a product' is my main area of focus.

Travel & Lifestyle


I've worked with many sectors over the past 15 years but my heart lies in travel and lifestyle - which includes retail. These are industries where technology can drive the billions of unique customer experiences that consumers demand.

Customer Experience

Starting my career as a planner / strategist meant I've always focused on the customer. I eat / sleep / breathe customer experience (as you'll see in the Personal section) and love designing the 'surprise and delight' within tech. 


I’d never seen a hybrid quite like Craig. He’s a real rarity - a strategist, with deep technology experience, who knows how to operate.
— Managing Director, Hotels
Craig helped our board find growth in ways and areas of our business that we hadn’t even considered. Our customers are embracing our new digital-first approach zealously.
— Chief Executive Officer, Airport Retail
We hired Craig when we faced major change and digital disruption. He helped us find clarity, and make a plan. We’re 22% up this year.
— Chief Operating Officer, Banking