Hello, hola, nǐ hǎo!

Hi, I'm Craig Le Grice. I'm an award winning strategist, specialising in connecting brands and their stakeholders - whether that's consumers, staff or shareholders.

I'm the Global Digital Lead for the world's biggest advertiser, Procter & Gamble, within the world's largest marketing and advertising network, WPP.

I've almost 10 years' experience in driving engagement using digital technology, commercial strategy and marketing communications. London based, I work with some of the best clients, brands, agencies and consultancies around the world.

I've created this website to explain who I am, what I do, how I think and what I'm interested in - from technology to business and emerging markets to global travel. My clients section further explains how I work and the types of projects that I love to work on.

What I do

This section talks about what I do, how I work and what I specialise in.

From my digital strategy consulting to the project results I've delivered in advertising agency and management consultancy environments around the world, I created this page to demonstrate my project capabilities.

To understand how I work, deliver and add value to teams, brands and organisations, please click here.

Clients

Without clients, I'd be a very inexperienced consultant and a lonely leader.

This section dives deeper in to the clients and brands I've been lucky to work with over the years - as well as talking about the different types of projects that are guaranteed to get my mind ticking.

You'll find everything written concisely, in plain English and straight to the point. Much like how I like to work.

Technology

The first of my four blog / opinion / thought sections is focused on technology.

From digital media to consumer electronics, I like to write about the technology world and the news / brands / events / devices / platforms / launches / IPOs / technological advances that are changing the way consumers connect with each other - and with brands.

I promise not to delve too far in to the world, or language, of Geek.

Business

I'm as connected to the world of commerce as I am the world of consumers - so I also write extensively about business and enterprise as well as money, companies, leadership, entrepreneurs, IPOs etc...

With a primary focus on mainly UK, North American and European economies and markets (see also my section on emerging markets), my opinions, comment and analysis highlights the commercial nature of my strategic skill set in addition to the creativity and focus on technology opportunities.

Emerging Markets

I truly work with clients globally - as far West as San Francisco and as far East as Sydney.

The most interesting places I've worked, however, have actually been in between these extremities - from the buzz of Sao Paolo, Brazil to the culturally sensitive Dubai, United Arab Emirates and the phenomenal growth story that is Beijing, China.

My emerging markets section focuses on news, issues and opinions affecting the economies and markets of the future.

Global Travel

Like most people, the thought of jumping on a plane to a far-flung beach for a week appeals to me. But my interest in travel goes further... I love the entire industry - from the airport experience to working directly with travel clients.

In my travel section, I write about the industry, destinations, airports, aircraft, airlines, hotels, cities, beaches and everything in between.

A travel nerd - and super frequent flyer - I have more than 100 TripAdvisor reviews - all of which I post here on my site too.

Career highlights

Throughout my career I've been honoured to be able to speak at fantastic events (including conferences, exhibitions, dinners and industry gatherings) and recognised by peer voted industry awards and accolades.

Recent highlights include:

• Speaker, Wildfire App at the Savoy Hotel, May 2012
• Finalist, The Admap Prize 2012 (Warc)
• Special Guest Speaker, CMO Congress (Sopot) 2012
• Winner, Young Entrepreneur of The Year 2011 (Startup Awards)
• Finalist, Young Entrepreneur of The Year 2011 (Growing Business Awards)
• Speaker, ad:tech London 2010
• Guest speaker, American Marketing Association Dinner 2010
• Speaker, Social Media Week 2010
• Future Star, 2007 (sponsored by NatWest)
  

To contact me about speaking at an event, please get in touch.