Opinion on ‘the future of planning’ has recently been dominated by predictions of the ‘take over of digital technology’, threat of convergence, consequences of network acquisitions and the effects of productisation. Yet the function of planning usually gets as little attention as planners themselves do at Cannes.
Instead, I argued that the largest threat planning faces is its status with clients. To survive, let alone thrive, planning must be focused on becoming a strategic force. Shortlisted for the Admap Prize, 2012. Request a copy here.