Improving your online store requires many things, but nothing is more important than understanding why people buy. Online retail psychology, while different from the psychology of instore shopping, is an age old subject with people at the heart.
Recent research from MIT, Facebook, Google and Target has analysed the core reasons people shun instore and buy with a click. This article examines the seven most popular reasons for conversion. Posted 29 January 2013 on Econsultancy.