Real world social profiling

One of the steps of self-imposed due diligence I did when moving house was to check my credit file. It got me thinking... That one little number is very powerful but, given today’s focus on big data, actually very simplistic in its nature.

For something that can dictate major elements of your life the process by which the main credit reference agencies apply a sweeping judgement feels flawed.

This article asks if, instead, social data could provide a more accurate picture of people? Posted 5 March 2013 on Econsultancy.