Tumblr says "f**k yeah" to Yahoo!, literally

Tumblr founder David Karp has now confirmed what we've all known for a couple of days - that he has sold his blogging platform for $1.1bn to Yahoo!

The Drum compiled some industry reactions from digital and social professionals as to what the deal could mean for both companies and their advertisers. Read my quoted comments in this article on The Drum, posted on 20 May 2013.