Trust and collaboration

As a strategist, I work with senior clients on a daily basis. Whenever I'm asked to advise on the one priority to get right when encouraging collaborative DNA, I invariably always say trust. A small word with big meaning.

Trust is the most important thing a board can invest in.

More than incentives, people skills, platforms, roles, mission or the corporate structure, it’s trust that matters most. Like in the non-commercial world, collaboration will always happen without trust but it doesn't last or deliver results without it.

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