12 essential traits for successful agencies

"All agencies operate in a competitive landscape, where despite key strengths and differentiation points, everyone broadly does the same job. We offer similar services to clients, we have common skillsets, etc - so what makes an agency successful? We asked The Agency Collective to speak to 12 agency owners, founders and directors about what essential traits an agency must have in order to be successful and build long and mutually beneficial relationships with their clients..." Published 10 September 2014 by Kevin Gibbons on Econsultancy.