Why Apple Watch, iPhone 6 and Apple Pay bring apple back

"Five reasons why the Apple Watch, iPhone 6 and mobile wallet bring Apple back... Craig Le Grice, Chief Innovation Officer at Blue Rubicon, has told us the launch of the Apple Watch, iPhone 6 and a new mobile wallet "brings Apple back, undoubtedly". Here, he offers five reasons why..." Published 10 September 2014 on The Drum.