Craig Le Grice joins Ten Group as Chief Product Officer

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Ten Group appoints Craig Le Grice to accelerate tech leadership in concierge market

Ten Group is delighted to welcome Craig Le Grice to the business as Chief Product Officer as of 1 September 2016.

Craig will expand on the company’s rapid digital progress to date and lead the transformation of the product portfolio to become fully technology-centric.

Craig has 15 years’ experience within the technology, digital, and product marketing functions creating and executing B2B and B2C digital product and platform strategies.

Ten Group’s award-winning, customer-facing, online concierge platform is rolling out globally after a hugely successful UK launch in 2015. Craig will build on this success to further establish Ten Group as world leaders in serving and building trust with affluent and high-net-worth customers globally.

Craig commented:

“The product potential within Ten is phenomenal. It has a strong and robust technological base, upon which we’ll now build.”

“I’m excited by the spectrum of tasks that lie ahead: from working with clients to build deep rich data functionality; to creating new in-demand member features across Ten’s business; and preparing for emerging technological advances such as machine learning and next generation mobile capability.”

“Everything we do at Ten is based on providing the ultimate user experience for our members. Product and Digital sit at the heart of that.”

Alex Cheatle, CEO and founder Ten Group commented:

“We are delighted to appoint Craig as Ten Group's digital leader to ensure we remain the strongest and most advanced technology player in the global concierge market.”

More about Craig Le Grice

Most recently, Craig was the Chief Customer Officer at Global Blue (the leading worldwide retail, travel, and payments group). Craig led all aspects of the digital customer experience, user journey, and product touchpoints. Based between London, Geneva, and Singapore, Craig’s remit covered North America, Europe, the Middle East, and Asia. With his global strategy and delivery experience, Craig will take the digital platform Ten has proudly developed to date, and develop it into a market leading digital ecosystem.

Prior to Global Blue, Craig was Chief Innovation Officer at professional services firm Blue Rubicon, where he created a hand-picked software team to build an award winning IP and knowledge management system for the group’s European, Middle Eastern, and South East Asian operations.

Before this, Craig was Global Digital Lead for the P&G business within WPP plc working between the London, New York, and Singapore.

Key clients and partners throughout Craig’s career include Apple, Virgin Atlantic, Hilton Worldwide, American Express, Selfridges & Co, Richemont, Procter & Gamble, LVMH, Google, IBM, Facebook, Harrods, Starwood Hotels, McKinsey & Company, and British Airways.

Named as one of BIMAs top 100 people in technology in 2013, Craig was named again in 2014, 2015, and 2016. His team at Blue Rubicon was awarded ‘Most Innovative, EMEA’ at the 2014 Sabre Awards and he has won more than 40 awards in the last decade for technology, strategy, and digital effectiveness.

More about Ten Group

Ten provides travel and lifestyle concierge and loyalty programmes to more than two million members across the globe, helping financial institutions and luxury brands drive engagement, develop trust and strengthen brand advocacy with their most valued customers.

The service is delivered from 17 offices in major cities worldwide and in more than 20 languages. Ten’s lifestyle managers are on call around the clock to ensure its high-net-worth members get the most from their busy lives.

Members have direct access to unique cultural, gastronomic and travel experiences, exclusively negotiated benefits and unparalleled customer service.