A hybrid

An accomplished and ambitious leader, I have 16 years’ experience leading product teams in the strategic, marketing and innovation functions. This has been built within corporate, agency, startup and consultancy environments. As a result, I'm a believer in the power of integration of strategy, content, media, data, and technology. I have global and board-level experience – with specific deep working knowledge of retail, travel, financial services, and technology sectors on a global scale. A true hybrid, I'm both a strategist and an operator. The most common 'report card' is that I "get things done".

A skilled and experienced change maker, my career has spanned three distinct periods: building my own digital strategy consultancy specialising in developing strategies for growth from tech; a series of short-term / high-impact / rapid-change contracts, as a consultant; and board level roles in private equity owned / founder led businesses.

In my career, I have added more than £400m of value – new business revenue, company valuation multiple growth, new income sources, and operational efficiencies – to the companies I've worked with.


Find out more on LinkedIn...


Sectors

My sector specialisms are primarily Travel, Lifestyle, Retail, and Financial Services - industries that offer deep connections to consumers, with the ability to impact behaviour and deliver unique experiences:

  • Travel - Aviation

  • Travel - Hotels

  • Travel - Airports

  • Lifestyle - Dining

  • Lifestyle - Entertainment

  • Retail - Luxury

  • Retail - E-commerce

  • Retail - High Street

  • Banking - Consumer

  • Banking - Investment

  • Banking - Payments

  • Banking - Wealth management

I also have career experience within:

  • Retail - FMCG

  • Retail - Grocery

  • Consumer technology

  • Automotive


Awards

I'm honoured to have won several awards and accolades throughout my career, including:

  • BIMA 100 – 2013, 2014, 2015, 2016

  • The Drum Digerati – 2014

  • The Hospital Club h.club 100 – 2014

  • 1 SXSW Interactive award

  • 2 Econsultancy Innovation awards

  • Guardian Digital Innovation award

  • Most Innovative, EMEA (Sabres) – 2014

  • Next 100 recipient – 2013

  • 3 Webby awards

  • 4 IPA Effectiveness Awards

  • 16 Cannes Lions – 4 Gold, 6 Silver, 6 Bronze

  • 6 Effie Awards – 2 Gold, 4 Silver

  • 2 Lovie awards

  • 2 Media Week awards


Clients

I've worked with hundreds of clients, partners, and brands throughout my career. Notable ones include:

  • Sabre

  • British Airways

  • Hilton Hotels

  • Virgin Atlantic

  • Kuoni

  • Selfridges&Co.

  • Harrods

  • Harvey Nichols

  • Qatar Airways

  • Heathrow Airport

  • American Express

  • Amadeus

  • Air New Zealand

  • Cathay Pacific

  • Visit Dubai

  • Travelex

  • Dubai Airports

  • Virgin Holidays

  • RBS

  • Barclays

  • Lloyds Banking Group

  • HSBC

  • Tesco

  • Sainsbury's

  • Arcadia Group

  • Toni&Guy

  • Estee Lauder Companies

  • Richemont

  • Kering (Gucci, Stella McCartney, Puma)

  • LVMH

  • Inditex

  • eBay

  • Virgin Media

  • Google

  • Facebook

  • PayPal

  • Apple

  • Samsung

  • P&G

  • Unilever

  • Coca-Cola

  • Volkswagen Group (Audi, VW, Seat)

  • BMW


Media

As a speaker:

  • ad:tech – 2013, 2014, 2015 2016,

  • Cross Media – 2013, 2014

  • TNW Sao Paulo – 2013

  • Virgin Atlantic Leadership Summit – 2013

  • TNW Amsterdam – 2013

  • City University Centre for HCI Design – 2013

  • Socialbakers’ Engage – 2013

  • iMedia UK Summit – 2013, 2014, 2015

  • Jump (Festival of Marketing) – 2012

  • Google’s Wildfire – 2012

  • CMO Congress – 2012

  • Barclays Executive Committee – 2011

  • Pharma Times Digital Summit – 2011

  • Social Media Week – 2010, 2011, 2014

  • The AMA Dinner – 2009

  • NMA Awards – 2009

  • CES Las Vegas – 2009, 2012

  • XDM San Francisco – 2008


Published:

  • BBC

  • Tech Radar

  • Tech City News

  • The Guardian

  • Financial Times

  • Bloomberg

  • The Drum

  • The Economic Times

  • San Francisco Chronicle

  • Marketing Week

  • Campaign

  • WIRED

  • PR Week