I am Chief Product Officer at Ten Group, the global travel and lifestyle concierge business with 60m eligible members, operating from 18 global offices. Ten helps financial institutions, premium brands, and luxury retailers drive engagement, develop trust and strengthen brand advocacy with their most valued customers.

In addition to sitting on the Senior Leadership Team, I actively lead four product teams within the Product organisation at Ten. Each is detailed below. To find out more about Ten please visit tengroup.com for Ten's corporate website.

Ten Platform

The largest team within Product, Ten Platform is a team of 40 people - software developers, user experience designers, product managers, and QA testers - that is responsible for building Ten's consumer facing concierge platform. The first of its kind in the sector, it is a fully transactional platform for all things lifestyle: dining, flights, hotels, entertainment, offers, and benefits. The team is based in London and Cape Town.



Ten MAID is Ten's proprietary CRM platform, and the single source of truth for each of our members, all of our interactions, every single data point, and the full spectrum of processes across the business. The Ten MAID team is around 25 people strong, comprising mostly software developers along with database administrators, product managers, and project managers. The team is based in London and Mumbai.

Ten Data

Our six person Ten Data team manages every data point we have - the total of which is in to the billions. From software analytics and daily reporting to proprietary data sets and knowledge codification, Ten Data works with internal teams, clients, and partners equally. Its stakeholders trust it to deliver insight, aid product development, and build efficiencies in everything we do. The team is based in London and Mumbai.

Ten Content

The award winning Ten Content team leads on all aspects of member communications for Ten and its clients. From complex eCRM campaigns and deep personalisation / targeting to the creation of editorial and inspiration pieces for our members. The growing team of 20 is made up of writers, editors, publishers, designers, and email marketing specialists. The team is based in London, Cape Town, and San Francisco.